Train ’em in a Truck!
by George W.
Green, Dearborn, Michigan
What is the best way for a manufacturer to train its employees, distributors,
and dealers when it produces mechanical or technical products requiring sales
demonstrations, installation, maintenance and service, and involved
applications; frequent need to update skills; and trainees dispersed
geographically in far-flung locations?
Train 'em in a truck
production of the normal range of civilian goods and services resumed after the
end of WWII it quickly became apparent that mobile field sales and service
training was a very practical technique for achieving training objectives.
Putting wheels to learning became an exciting concept worldwide, and mobile
programs expanded rapidly in the 1950s and 1960s, peaked in the early 1970s.
After that it began giving way to technological innovations like distance
learning on the internet, teleconferencing, and web conferencing, which save
time and money. Today only a very few isolated remnants remain of mobile
In the late
1940s one of the earliest programs was launched by Texaco Canada Limited for its
service stations. Following suit in 1952, Champion Spark Plug conducted over
30,000 successful field clinics with its fleet of vans for more than 1,000,000
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